The Game is the Name

Shakespeare could wax poetic about 'What's in aminority involvement in major sports as the great
Name?' because he didn't have to contend withJackie Robinson was fifty years later.Yes, the team
sports mascots ...It's the politically-correct issue inuses a caricature of a Native American as its logo
America that refuses to subside. I consider myself tonow. In fact, Chief Wahoo is perenially one of the
be an enlightened cyberbeing, but I contend therehottest-selling logos on sports merchandise. It far
are just some topics that blur the bigger picture ofoutsells the NHL's Columbus Blue Jackets orginal logo,
an ethically responsible society, and complaining thatwhich is honoring the valiant Ohio battalion that
mascots can be degrading is near the top of thefought so honorably in the Civil War. We haven't
list.A quick check of Webster's Twentieth Centuryheard historical societies from that great state
Unabridged Dictionary defines 'mascot' as 'any person,howling with indignation that this is done by putting a
animal or thing supposed to bring good luck by beinggreen insect in a Union soldier's uniform. Instead, the
present.' So, it would seem that a team mascot is anodds are they're pleased that more of the North
honorable title. Most mascots in American sports hadAmerican public has become aware of the Blue
their origins in the early 1900s. Back then, teamsJacket history than ever before, just as the
fumbled around with quaint monickers until theyCleveland Indians can keep alive the memory of
gradually realized the tremendous marketing valueSockalexis.
they carried. The New York Highlanders became theSome protestors say Chief Wahoo has 'shifty' eyes
more regionally-identifiable Yankees, for instance, andand that makes him even more demeaning. I, for
the Chicago Cubs took their nickname so newspaperone, never drew that connection, but if anyone else
editors could more easily fit it into headlines.did, why wouldn't they be laughing and demeaning
Distinguished symbols like Tigers and Giants appeared.the Oklahoma University Sooners? After all, that
Unique features like White Stockings and Redterm originally implied cheaters getting a jump on
Stockings evolved into the more headline-friendly andstaking claims to land being opened for
spelling-special White Sox and Red Sox.One of thesettlement.There are many more examples. I simply
earliest attempts at humor in mascot-anointing wasdon't see Native Americans being unduly isolated in
made by the Brooklyn nine of baseball's Nationalthis context, and no one else involved is feeling
League. Urban legend wasn't a known phrase backbelittled.The Washington Redskins originated in
then, but it farily describes the allusion to fans whoBoston, home of baseball's Red Sox and Braves in
'dodged' trolley fares to get a free ride to Ebbettsthe 1930s. They were also called the Braves back
Field and watch the game. Those 'bums' were calledthen, because they played in that team's stadium.
Dodgers, and their favorite team became christenedHowever, when they wound up getting better terms
as such.Ironically, that drift toward the whimsical ---to locate in Fenway Park, they didn't want to
probably intended to portray sports in its properconfuse the paying public by being Braves but playing
context as a divertissement of life --- may havein the Red Sox stadium. Their solution made sense:
been the root of indignation two generationsthey incorporated references to their origins and their
later.The social upheavals of the 1960s and earlynew game site by changing their name to Redskins.
1970s were certainly justified, in my view. Civil rightsThe logic apparently didn't register with enough fans,
needed to come to the fore, and the resultantthough, and the team soon exited to the nation's
improvement in how all peoples were perceived wascapital.The point here is that the Redskins name
a great step forward for mankind. Still, there's awasn't derived as a slur, but as a facilitation to
difference between significant awareness anddistinguish the team's new --- albeit transitional ---
pedantic perception in any movement. Thus, in myhome. Furthermore, to be fair, the Redskins
view, when certain Native Americans first raised theorganization has only used a noble image as a symbol
mascot controversy in headlines of the time, theof the name. Washington DC is one of the most
attention afforded was only due to its being suckedliberal cities in North America, with its population's
into the backdraft of searing human rightsmajority consisting of minorities. The connotation of
campaigns.Personally, I've always thought the issuethat nickname being demeaning, as in the Cleveland
had as much relevance to their legitimate concerns asIndians case, just doesn't emerge from its
bra-burning did for women's rights.Think about it.context.My impression, then, remains that the mascot
Native Americans aren't alone in being designated ascontroversy has its sole value in the publicity it gives
mascots. In accordance with Webster's Dictionarythose organizations who are raising it. Pro and college
definition, other persons given the distinction includesports are more visible than ever in the USA, and
the Irish (University of Notre Dame) andwhat better way is there to affix one's organization
Scandinavians (Minnesota Vikings). Both of theseto higher 'page rankings' than making headlines in the
ethnic groups endured their moments ofSports section of newspapers and broadcasts?The
discrimination in the annals of American history, too.matter isn't going away anytime soon. Now the
So far, neither has mounted a protest about beingNCAA --- college sports' governing body --- has
characterized as a good luck symbol for a sportingdecreed that any university with a Native American
organization.Don't even try to broach the 'caricature'mascot can neither host a championship event nor
argument as a reason why the Native Americanuse their mascot in any championship event. Some
situation is different. Perhaps Notre Dame uses aschools have successfully been granted exceptions,
leprechaun logo now, but the term 'Fighting Irish' waswhich makes even less sense to me. Does this mean
a clear reference to barroom brawlers, athat Florida State's Seminoles, for example, are less
stereotypical low-life trait at which immigrants fromdemeaning to Native Americans than North Dakota's
the Emerald Isle were perceived to be quiteFighting Sioux (a traditional college hockey power)?
proficient. As to the Scandinavians, there is noHow hypocritical is that? If they're contending that
evidence that even one Viking was ever so dim asdegrees of discrimination exist due to local
to go into battle with a set of heavy horns on hiscircumstances, then they're admitting to a targeted
helmet; why would any warrior charge into asensitivity beyond society's pale, which is
kill-or-be-killed scenario wearing anything that coulddiscriminatory in itself. How can such a position be
directly impede his ability to win? (The image ofrationalized with a clear conscience?Mascots, no
horns came from priests' drawings of Viking attacks,matter how commercialized, are still nothing more
attempting to equate them to the Devil incarnate,than whimsical symbols. Society as a whole
and it was Wagner who popularized this image whenunderstands that, just as it realizes the stylized
he staged his epic Ring of the Niebelung.)Cleveland'sviolence in Grimm's Fairy Tales leaves no lasting scars
baseball team sorted through a number of mascots inon the psyches of children who innocently absorb
their early days. 'Spiders' just didn't have that 'je nethem. Those who claim to the contrary only risk
sais crois' of marketing sizzle. They were the 'Naps'trivializing themselves and the credibility of their
for a while, in honor of their star player-manager,greater cause.Nowhere in the country do such topics
Napoleon Lajoie. So, when they finally settled onremain in a lighthearted perspective more than in
'Indians' in correlation to one of their first star playersOrofino, Idaho. That's the site of the state's mental
--- Louis Sockalexis, a Native American --- thehospital. The local high school's teams are called the
monicker may not have begun as a tribute to him,Maniacs.No one protests, unless the teams don't play
but it has since memorialized his legacy. The evidencehard.J Square Humboldt is the featured columnist at
indicates the term was derogatorily applied to allthe Longer Life website, which is dedicated to
members of the Cleveland team in the 1890sproviding information, strategies, analysis and
because it dared to have the fortitude to allow ancommentary devoted to improving the quality of
Indian to play for them. Since then, Sockalexis hasliving. His page can be found at and his observations
been recognized as being as much of a pioneer forare published three times per week.