| Choosing your primary keywords may be one of | | | | Your secondary keywords can be a little more |
| the most difficult parts of good SEO. It is | | | | flexible than your primary keyword or keyword |
| also, however, one of the most important. | | | | phrase. Pick the words people are most likely |
| When you begin optimizing your website for | | | | to use when searching for your product or |
| search engines, you will need to choose one | | | | information. You should ideally have between |
| primary keyword or keyword phrase, and four | | | | four and six secondary keywords, but if |
| to six secondary keywords. | | | | necessary, pick as many as ten. Don't go |
| | | | above ten, as too many keywords end up |
| These keywords are going to be essential | | | | diluting the importance of any of your |
| later on. You won't just use them for a | | | | keywords. |
| single page on your website. Instead, they | | | | |
| should feature prominently on each page of | | | | Look for a blend of general and specific |
| your website, in any website-related blogs, | | | | secondary keywords. Better yet, make one or |
| in any website-related newsletters, and in | | | | two of them keyphrases, such as "handcrafted |
| any website-related press releases. SEO goes | | | | knit scarves" that blend the specifics of the |
| beyond just a website. | | | | three words together with the generalness of |
| | | | each individual word. |
| With that in mind, look for keywords that | | | | |
| will stand the test of time. Avoid keywords | | | | Once you have your keywords, don't limit them |
| that are too general; you want targeted | | | | to just your website. Use your primary |
| keywords for targeted traffic. But don't | | | | keyword phrase every time you link to your |
| swerve to the opposite extreme; a keyword is | | | | website, in blogs, in newsletters, and in RSS |
| no good if it's something so specific that no | | | | feeds. Don't overlook relevant forum |
| one would ever search for it. | | | | signatures! The right keywords, used in the |
| | | | right way, can be invaluable. |