| Choosing your primary keywords may be one
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| | Your secondary keywords can be a little
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| of the most difficult parts of good SEO.
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| | more flexible than your primary keyword
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| It is also, however, one of the most
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| | or keyword phrase. Pick the words people
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| important. When you begin optimizing your
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| | are most likely to use when searching for
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| website for search engines, you will need
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| | your product or information. You should
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| to choose one primary keyword or keyword
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| | ideally have between four and six
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| phrase, and four to six secondary
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| | secondary keywords, but if necessary,
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| keywords.
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| | pick as many as ten. Don't go above ten,
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| These keywords are going to be essential
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| | as too many keywords end up diluting the
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| later on. You won't just use them for a
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| | importance of any of your keywords.
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| single page on your website. Instead,
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| | Look for a blend of general and specific
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| they should feature prominently on each
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| | secondary keywords. Better yet, make one
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| page of your website, in any
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| | or two of them keyphrases, such as
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| website-related blogs, in any
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| | "handcrafted knit scarves" that blend the
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| website-related newsletters, and in any
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| | specifics of the three words together
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| website-related press releases. SEO goes
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| | with the generalness of each individual
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| beyond just a website.
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| | word.
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| With that in mind, look for keywords that
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| | Once you have your keywords, don't limit
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| will stand the test of time. Avoid
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| | them to just your website. Use your
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| keywords that are too general; you want
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| | primary keyword phrase every time you
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| targeted keywords for targeted traffic.
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| | link to your website, in blogs, in
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| But don't swerve to the opposite extreme;
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| | newsletters, and in RSS feeds. Don't
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| a keyword is no good if it's something so
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| | overlook relevant forum signatures! The
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| specific that no one would ever search
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| | right keywords, used in the right way,
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| for it.
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| | can be invaluable.
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