| For those in the real estate business, having an online | | | | throughout the site. |
| presence is a must. From being able to contact and | | | | Your real estate web site may be composed of |
| interact with potential buyers and sellers to | | | | several different sections. For example, some real |
| showcasing the properties you have available, the | | | | estate websites have one system running to |
| quality and effectiveness of your website design can | | | | showcase multiples listings, a blog integrated into their |
| have a major impact on the success of your | | | | site to keep customers up-to-date on the latest |
| business. Unfortunately many realtor's websites do | | | | news, and often several regular pages describing the |
| not project a professional image. Here are a few tips | | | | city or town the agency is located in. Because each |
| to make certain the website design for your real | | | | of these sections may have been created with |
| estate agency helps add to your bottom line. | | | | different programs, the color schemes and fonts |
| Tip Number One: Make sure your home page is clean | | | | may not match. |
| and fast loading. | | | | Be sure to have your website design company make |
| Your home page is the first page most of your | | | | the theme match as much as possible throughout the |
| clients will see. Make certain to make a good first | | | | site. This may be as simple as creating a header |
| impression. Your home page should have a clean | | | | image for the top of every page in the site, to a |
| layout and very few graphics. This will allow the page | | | | more complicated customizing of the style-sheets to |
| to load fast. Especially in this day of high-speed | | | | create a completely integrated theme for the entire |
| internet access, there's nothing that says | | | | site. |
| "unprofessional" like a slow-loading web-page. | | | | Tip Number Three: Keep your real estate web listings |
| On the same note, make sure the company that is | | | | up to date. |
| hosting your website provides you with a fast | | | | Imagine a potential client coming across one of your |
| enough server for your site. If you haven't chosen a | | | | listings on your website and deciding it's the perfect |
| hosting provider yet, be sure to ask potential hosts | | | | place for them, only to call and find out it was |
| to give you links to other sites on their servers. You | | | | already sold or rented days or weeks ago. You've |
| can then check to see how fast these sites load. | | | | likely just lost the chance to ever do business with |
| As far as content goes, you first page should include | | | | that person. To prevent this from happening, make |
| a message about your real estate company - | | | | certain someone on your staff is responsible for |
| focusing on the benefits that you provide the | | | | keeping all the listings on your website always |
| customer. You should also include your contact | | | | up-to-date. |
| information. Make certain to have your website | | | | Depending on the program used to manage the |
| designer include a contact form on your website so | | | | listings section of your website, this might require |
| people can get in touch with you directly through the | | | | some extra training to make sure whoever is |
| site. | | | | responsible can perform these updates as quickly and |
| You home page should also include easy navigation to | | | | efficiently as possible. The investment in time and |
| the other sections of your website. Make the links to | | | | training will certainly be worth it though. |
| the other sections very descriptive so surfers can | | | | By taking these tips into consideration, you should be |
| find their way to what they are looking for fast. Do | | | | able to better communicate with your website |
| not try to fill your home page up with photos and | | | | designer about your real estate site. This will help |
| descriptions of all your latest listings. Instead, place a | | | | ensure you are able to project a professional image |
| simple text or text and small image link to that | | | | online too, increasing your marketing reach and your |
| section of your site. | | | | bottom line. |
| Tip Number Two: Keep your website theme constant | | | | |