| For those in the real estate business, having | | | | Tip Number Two: Keep your website theme |
| an online presence is a must. From being able | | | | constant throughout the site. |
| to contact and interact with potential buyers | | | | |
| and sellers to showcasing the properties you | | | | Your real estate web site may be composed of |
| have available, the quality and effectiveness | | | | several different sections. For example, some |
| of your website design can have a major | | | | real estate websites have one system running |
| impact on the success of your business. | | | | to showcase multiples listings, a blog |
| Unfortunately many realtor's websites do not | | | | integrated into their site to keep customers |
| project a professional image. Here are a few | | | | up-to-date on the latest news, and often |
| tips to make certain the website design for | | | | several regular pages describing the city or |
| your real estate agency helps add to your | | | | town the agency is located in. Because each |
| bottom line. | | | | of these sections may have been created with |
| | | | different programs, the color schemes and |
| Tip Number One: Make sure your home page is | | | | fonts may not match. |
| clean and fast loading. | | | | |
| | | | Be sure to have your website design company |
| Your home page is the first page most of your | | | | make the theme match as much as possible |
| clients will see. Make certain to make a good | | | | throughout the site. This may be as simple as |
| first impression. Your home page should have | | | | creating a header image for the top of every |
| a clean layout and very few graphics. This | | | | page in the site, to a more complicated |
| will allow the page to load fast. Especially | | | | customizing of the style-sheets to create a |
| in this day of high-speed internet access, | | | | completely integrated theme for the entire |
| there's nothing that says "unprofessional" | | | | site. |
| like a slow-loading web-page. | | | | |
| | | | Tip Number Three: Keep your real estate web |
| On the same note, make sure the company that | | | | listings up to date. |
| is hosting your website provides you with a | | | | |
| fast enough server for your site. If you | | | | Imagine a potential client coming across one |
| haven't chosen a hosting provider yet, be | | | | of your listings on your website and deciding |
| sure to ask potential hosts to give you links | | | | it's the perfect place for them, only to call |
| to other sites on their servers. You can then | | | | and find out it was already sold or rented |
| check to see how fast these sites load. | | | | days or weeks ago. You've likely just lost |
| | | | the chance to ever do business with that |
| As far as content goes, you first page should | | | | person. To prevent this from happening, make |
| include a message about your real estate | | | | certain someone on your staff is responsible |
| company - focusing on the benefits that you | | | | for keeping all the listings on your website |
| provide the customer. You should also include | | | | always up-to-date. |
| your contact information. Make certain to | | | | |
| have your website designer include a contact | | | | Depending on the program used to manage the |
| form on your website so people can get in | | | | listings section of your website, this might |
| touch with you directly through the site. | | | | require some extra training to make sure |
| | | | whoever is responsible can perform these |
| You home page should also include easy | | | | updates as quickly and efficiently as |
| navigation to the other sections of your | | | | possible. The investment in time and training |
| website. Make the links to the other sections | | | | will certainly be worth it though. |
| very descriptive so surfers can find their | | | | |
| way to what they are looking for fast. Do not | | | | By taking these tips into consideration, you |
| try to fill your home page up with photos and | | | | should be able to better communicate with |
| descriptions of all your latest listings. | | | | your website designer about your real estate |
| Instead, place a simple text or text and | | | | site. This will help ensure you are able to |
| small image link to that section of your | | | | project a professional image online too, |
| site. | | | | increasing your marketing reach and your |
| | | | bottom line. |