| Ask anyone who runs a website of any type and | | | | If you do it yourself, you will learn more about the |
| they will tell you that without traffic (visitors to your | | | | internet and SEO in the process, and this will be |
| website), your website is essentially useless. There | | | | valuable information that you can use in the future. |
| are a few main methods to get traffic: 1) people | | | | You will also save money, since you won't have to |
| already familiar with your website can directly type in | | | | pay anyone to do it for you. However, it will take up |
| the URL, 2) you can buy space on someone else's | | | | some of your time which may be more effectively |
| website and advertise, or 3) people can find your | | | | used in other parts of your business. |
| website through a search engine. Numbers 1 and 2 | | | | Hiring another company to do your SEO may be the |
| have their own strategies, but number 3 requires | | | | best choice, especially if you choose an experienced |
| something called Search Engine Optimization | | | | company who has been doing SEO for a while and is |
| (commonly abbreviated SEO). | | | | familiar with all the latest trends. They will do the |
| When it comes to SEO, there are two basic schools | | | | SEO work for you while you spend your valuable |
| of thought: either do it yourself, or hire an outside | | | | time working on other aspects of your company's |
| company that specializes in SEO to do it for you. | | | | development. And it becomes an especially good |
| Each has its own pros and cons: | | | | choice if you're not a techy person to begin with. |