The 'Wow Factor' of Convertibles

"Convertibles are on the rise again," says Jim Hall,convertible in United States was the 2-seater
analyst for automotive research firm AutoPacific Inc.Mercedes-Benz SLK280. It was priced at $44,125.
of Tustin, California. This year's automakers salesLast year, less expensive power-operated hardtop
reports are dominated by upgraded versions of smallconvertibles are nowhere to be found. Nowadays,
cars. Moreover, a sizeable market is reflected tothree out of nine convertible models with power
have purchased not-so-costly convertibles withhardtop have a base price of not more than $30,000.
hardtops. These convertibles deliver an option toAnother reason that triggered the mainstream
enjoy the fun of open-air driving and the security ofdemographics to purchase said convertibles is
the traditional cars especially during winter and rainyreduction of its parts. In the U.S., 40 convertible
days. "If you're in Chicago, this is a fine car to drive innameplates, softtop and hardtop went on sale. They
the wintertime," says Volkswagen spokesman Stevehave the starting prices not exceeding $33,000. The
Keyes of his company's Eos. The convertibles thatsecond lowest-priced hardtop was 2007 Volkswagen
made a dramatic increase in sales include MX-5 MiataEos which has a starting price of $28,620. Next to
with power retractable hardtop, Pontiac G6 andEos comes 2007 Pontiac G6 which is priced at
Volvo C70. Mazda Miata is one of the innovative$29,150. Automakers are taking into consideration this
convertibles that have triggered the crowd to presssweeping shift to stylish yet functional convertibles.
their purchase buttons. Mazda Miata parts whichJace Stokes, Pontiac product manager, says "The G6
include the remarkable retractable power hardtopconvertible's appearance has drawn people into
made the vehicle the new price leader of the year.dealerships in areas of the country that have not
When it arrived at the showrooms, its starting pricetraditionally been strong for Pontiac.
was $24,945. That time, the lowest-priced