| ur site is in Google Purgatory, prepare to spend some | | | | Hdo you get out of Purgatory? Repent, suffer for |
| time suffering. | | | | your sins and correct them. |
| Google maintains two separate databases of indexed | | | | 1. If your site is dynamically generated do whatever |
| web pages. The main index holds billions of pages, | | | | you can to eliminate timeouts, improve server |
| and this where most search results come from. The | | | | performance and to eliminate parser errors. If |
| second is called the "Supplemental index," and | | | | possible, eliminate URIs with "?" and "&" in them. |
| searchers will never see those pages unless they put | | | | 2. Make your HTML code up to date and technically |
| in long and specific keywords that are relevant only | | | | perfect. Upgrade to XHTML. Eliminate all deprecated |
| to some supplemental index page. | | | | elements such as the tag. Use Cascading Style |
| Therefore, don't expect any pages in the | | | | Sheets instead of tables to lay out your pages. |
| Supplemental index to receive any significant traffic | | | | Check all your pages with the W3C validator ( or |
| from Google. | | | | similar tool and correct all errors. |
| Go to Google and run the standard query to find out | | | | 3. Eliminate duplicate and scraped content. |
| whether your site in indexed -- . If you see the | | | | 4. Add original content. |
| words "Supplemental Result" following the page size, | | | | 5. Place Adsense code below your content. |
| that page is in the Supplemental results. | | | | 6. Make sure that all pages you want indexed have |
| Here are logical reasons for your pages to be | | | | links to them. |
| included in the Supplemental results: | | | | 7. Get listed in directories that allow "deep" links to |
| 1. Your page is duplicate content. | | | | pages below your home page. Here's one list: |
| 2. Your site doesn't have any real, original content. | | | | 8. Get listed in directories Google loves and trusts: |
| 3. The page is orphaned - that is, there're no links to | | | | Yahoo!, Open Directory Project, Uncover the Net, |
| it. | | | | Site Sift, Best of the Web, Microsoft SBD, JoeAnt, |
| 4. Your site's content has been "scraped" -- that is, | | | | Skaffe, and LinkCentre. |
| you've just copied search engine results pages or | | | | 9. Start a blog and link to a different inner page (with |
| converted RSS feeds to static HTML pages. | | | | real and new content in your blog entry) every day. |
| 5. You've used spammy techniques to promote your | | | | 10. Write and submit articles with links to different |
| site. | | | | inner pages in the resource boxes. |
| 6. Your page seems to exist only to generate | | | | 11. Post useful information in discussion forums and, |
| Adsense revenue. Use the page to sell something. | | | | where appropriate and useful, post links to your inner |
| 7. Your page software generates URLs with a | | | | pages. |
| "SessionID." | | | | 12. Keep your Google Sitemap up to date. |
| 8. Your site's pages are dynamically generated -- and | | | | 13. If you trade links with other webmasters, do so |
| timed out when Googlebot was visiting your site. | | | | only with non-spammy, relevant sites. And encourage |
| 9. Your dynamically generated page URLs contain | | | | them to link to your inner pages. |
| "&ID" or "?". | | | | The easier you make it for Google to find, crawl, like |
| 10. Your dynamically generated URIs have parser | | | | and trust all pages in your site, the more likely you |
| errors that create poor HTML. | | | | are to avoid or (in time) get out of the Supplemental |
| 11. Your content management system delivers the | | | | results. |
| same content on pages with different URLs. | | | | |