The 'Wow Factor' of Convertibles

"Convertibles are on the rise again," says Jim Hall,$24,945. That time, the lowest-priced convertible in
analyst for automotive research firm AutoPacific Inc.United States was the 2-seater Mercedes-Benz
of Tustin, California. This year's automakers salesSLK280. It was priced at $44,125.
reports are dominated by upgraded versions of smallLast year, less expensive power-operated hardtop
cars. Moreover, a sizeable market is reflected toconvertibles are nowhere to be found. Nowadays,
have purchased not-so-costly convertibles withthree out of nine convertible models with power
hardtops. These convertibles deliver an option tohardtop have a base price of not more than $30,000.
enjoy the fun of open-air driving and the security ofAnother reason that triggered the mainstream
the traditional cars especially during winter and rainydemographics to purchase said convertibles is
days.reduction of its parts. In the U.S., 40 convertible
"If you're in Chicago, this is a fine car to drive in thenameplates, softtop and hardtop went on sale. They
wintertime," says Volkswagen spokesman Stevehave the starting prices not exceeding $33,000. The
Keyes of his company's Eos. The convertibles thatsecond lowest-priced hardtop was 2007 Volkswagen
made a dramatic increase in sales include MX-5 MiataEos which has a starting price of $28,620. Next to
with power retractable hardtop, Pontiac G6 andEos comes 2007 Pontiac G6 which is priced at
Volvo C70.$29,150.
Mazda Miata is one of the innovative convertiblesAutomakers are taking into consideration this
that have triggered the crowd to press theirsweeping shift to stylish yet functional convertibles.
purchase buttons. Mazda Miata parts which includeJace Stokes, Pontiac product manager, says "The G6
the remarkable retractable power hardtop made theconvertible's appearance has drawn people into
vehicle the new price leader of the year. When itdealerships in areas of the country that have not
arrived at the showrooms, its starting price wastraditionally been strong for Pontiac.